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  詹妮弗兰
  VP，客户体验，见解和创新雷电竞raybet
  一个

  Jennifer在TD领先企业客户体验，创新和消费者见解。雷电竞raybet在此作用中，她负责TD的总体CX企业愿景和战略，TD的CX测量计划的管理和完整性，CX功能的持续演变和CX Insights和Analytics。雷电竞下载苹果版此外，她负责CX创新和趋势实践，TD的COE对消费者行为以及支持营销和所有业务和渠道的雷电竞raybet消费者见解功能。Jennifer’s mandate in this role is to instigate and inspire a forward-thinking Customer centric culture across the Enterprise (CA and US) and to act as the unapologetic voice of the customer to deliver a world class customer experience and to drive short and long-term business growth for the organization. Since joining the company, she has led the evolution of TD’s consumer insights practice, established the Centre of Expertise on Consumer Behaviour, established a practice of Behavioural Insights within Marketing, led the transformation of TD’s CX measurement to digital, led the development of an analytical approach to link CX to business outcomes, established the TD Financial Health Index benchmark for Canada, supported the relaunch of TD’s Masterbrand to Financial Confidence by establishing the key drivers of confidence, developed an approach to customer journey mapping for TD, evolved and enhanced TD’s approach to understanding the needs of diverse communities by measuring the influence and impact of intersectionality on the communities. Prior to joining TD, Jennifer worked in Media and Broadcast and Insights and Research Consulting.

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• 
  保罗麦克达姆
  高级总监，银行和付款
  J.D. Power.

  保罗管理在美国和加拿大内部的210个大型银行和支付品牌的客户体验解决客户体验的研究计划。他与客户合作，识别改善CX和有机增长的优先事项。保罗拥有30年的银行和专业服务经验，创造和领先的研究计划，使得能够更好地了解市场，竞争和区分的市场。前面的角色包括FIS和与ECOM顾问的FIS和合作伙伴的SVP，由FIS获得的付款/电子商务战略咨询公司。保罗从奥古斯塔纳学院获得了一个BA，来自Depaul大学的MBA。

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