詹妮弗导致企业的客户体验，不断创新，在TD的消费者洞察。雷电竞raybet在这个角色，她是对TD的总体CX企业的愿景和战略，TD的CX测量计划的管理和诚信，CX能力的不断发展，以及CX见解和分析负责。雷电竞下载苹果版此外，她还负责CX创新和实践发展趋势，TD对消费行为以及支持市场和所有的业务和渠道的消雷电竞raybet费者洞察功能COE。Jennifer’s mandate in this role is to instigate and inspire a forward-thinking Customer centric culture across the Enterprise (CA and US) and to act as the unapologetic voice of the customer to deliver a world class customer experience and to drive short and long-term business growth for the organization. Since joining the company, she has led the evolution of TD’s consumer insights practice, established the Centre of Expertise on Consumer Behaviour, established a practice of Behavioural Insights within Marketing, led the transformation of TD’s CX measurement to digital, led the development of an analytical approach to link CX to business outcomes, established the TD Financial Health Index benchmark for Canada, supported the relaunch of TD’s Masterbrand to Financial Confidence by establishing the key drivers of confidence, developed an approach to customer journey mapping for TD, evolved and enhanced TD’s approach to understanding the needs of diverse communities by measuring the influence and impact of intersectionality on the communities. Prior to joining TD, Jennifer worked in Media and Broadcast and Insights and Research Consulting.